Home » Laser Cutter » A GUIDE FOR STARTING A LASER ENGRAVING BUSINESS

A GUIDE FOR STARTING A LASER ENGRAVING BUSINESS

INTRODUCTION

Laser engraving is a subset of laser marking and as the name implies, is the practice of using lasers to engrave an object. The machines for laser engraving and laser marking are the same, so that the two terms are sometimes confused by those without knowledge or experience in the practice. In this article, we give some tips on how to start a laser engraving business.

 

MARKET FEASIBILITY AND RESEARCH

When planning to start this business, you should undertake a thorough feasibility studies and market survey as it concerns the laser engraving business. Also, it is important to discover the niche that is mostly in demand as this will give you an edge over your competitors. With an increase in the demand od personalized things, this market is on the boom. With experience, you can be sure to start right and float well.Also, in this line of business, there is more advantage in buying a Laser engraving franchise instead of starting a new business from the scratch. Information you collect should not be only from the internet, but from experts too. And people that have been into the business. One of the biggest challenges however is getting the machines because of limited funds.

Lastly,be sure to stay current with industry trends.

 

LEGAL ASPECT

In this business, you have just two perfect legal structures that seem to suit the business squarely- sole proprietorship and the LLC. But we believe that the legal structure you choose out of the two should be based on the size and scale of the business.Since your business is all about the income and interest of your clients, the LLC is the best legal entity for your business be it small, medium or large. Insurance Policies are needed too, especially for a booming business.

If you want to file for intellectual property protection and also register your trademark in it is beyond registering the name of the company and personalizing by using logos. It is necessary to register as a trademark as soon as possible.

 

FINANCING YOUR LASER ENGRAVING BUSINESS 

This has been defined by experts as a set of monetary resources and credit that will be needed by a company, business, organization or individual for them to carry out a particular activity or materialize a project. From just the definition, we all can see the great importance of finance in our business activities. It is expedient that you investigate reliable sources of funds which could be accessed. Possible sources include:Personal savings, Pitching, Angel investor, Partnership, Bank overdraft, Venture Capital, Loans forms family and friends, Loans and grants and Alternative funding source like Crowdfunding.

 

CHOOSING A SUITABLE LOCATION FOR YOUR LASER ENGRAVING BUSINESS

From our extensive research, we were able to note this business is a unique business that needs frequent human traffic to be able to succeed, which is why most laser engraving businesses choose their locations using population density, average adjusted gross income (AGI) in that surrounding area, and proximity to their target market. If you plan to be successful in this business, you need to make use of the same factors when choosing locations for your laser engraving business.

We also advice that you know the specific area you are considering very well. At least having or understanding how many people have access to that location, what income level they belong to, demographic and psychographic, and likely competition.

 

TECHNICAL AND MANPOWER REQUIREMENTS

From our research we have been able to note that people who flourish most in this business are those who are creative, sales-oriented and outside-the-box thinkers. Take a good look at your personality and see if you fit the description. If you are starting on a small note, then you may just stop at you being the only operator. On the other hand, if you are starting on a medium to large note, then you may consider hiring more hands. The machines needed are laser cutter,
CO2 laser tube, hobby laser, laser machine and CO2 laser cutter among others. Learn more.

 

THE MARKETING PLAN

A marketing plan is a detailed document that gives a vivid picture of what you want to achieve in your company, in time and with the financial resources necessary to achieve the objectives and strategies of the company. It examines the current situation of the company, performs its analysis, studies the competition, creates strategies and action programs to be implemented. Note that a well detailed promotional strategy gotten from the marketing plan could determine the success or failure of your business. Ways to market your laser engraving business may include;Building an attractive website, Business networking and partnership, Referrals, leveraging social media platforms and traditional advertising strategies, using marketing materials and Using satisfied customers testimonies.

 

CONCLUSION

Starting a laser engraving business could be exciting especially if the appropriate measures are taken. Make sure not to miss on this and see the business of your dreams grow bigger and bigger by the day.